PSEB Punjab Board Class 7 Social Science Textbook Solution Chapter 21 Media and Democracy Exercise Questions and Answers
Chapter 21
Media and Democracy
(I) Answer the following questions in 1-15 words.
(1) Write name of the electronic means of advertisement.
Ans: Names of the electronic means of advertisement are-television, Radio, Internet.
(2) What do you mean by the right to information?
Ans: Right to information is a fundamental right of a citizen which entitles a person to have complete information about the working of the government, and any wrong actions suffered by them.
(3) How many types of advertisements are there?
Ans: There are two types of advertisement – commercial advertisement and social advertisement.
(4) What are the main objectives of advertising?
Ans: The main objectives of advertising are follows:
(a) To persuade the people to buy the product.
(b) To inform the people about the place of purchase of the product and the usage of it.
(5) What do you mean by social advertisement?
Ans: Social advertisement sects to promote important social issues like – awareness creation about communal harmony, national integration, family planning, AIDS awareness, respect for female child etc.
(II) Answer the following questions in 50-60 words.
(1) What is there in the commercial advertising?
Ans: Commercial advertisement relates to a product and its consumers. The purchaser of consumable goods form a major part of consumers who buy things for their personal use.
(2) What techniques are used by the advertisers to shape public attitude towards their products?
Ans: Techniques used by advertisers to shape public attitude towards their product are – Television, Radio, Print media etc by the means of social advertisement.
(3) Give name of some social advertisements related with public services.
Ans: Names of some social advertisement related with public services are as follows:
“DO NOT MIX DRINKING WITH DRIVING”
ROAD SAFETY ADVERTISEMENT, DRUG DE-ADDICTION ADVERTISEMENT.
(4) What is the need of regulations in advertisement?
Ans: The need for regulations in advertisements are as follows:
(a) To protect the public interest by regulating the content of advertising.
(5) What ethics are required to be followed by the media?
Ans: The ethics to be followed by the media are as follows:
(a) It should find the truth and inform.
(b) Information should be least harmful.
(c) Right opinions should be presented with freedom.
(III) Fill in the blanks:
(1) Media is the ______ to inform the people about the shortcomings of the existing system.
Ans: Key.
(2) Main role of media is to provide _____.
Ans: Information.
(3) ______ means to fulfill one’s responsibilities properly.
Ans: Ethics.
(4) Advertising is different on the basis of their _______.
Ans: Types.
(5) To increase the ______ of the product is one of the main objective of commercial advertisement.
Ans: Sale.
(6) ______ advertisements are in the favour of candidates and political parties.
Ans: Political.
(IV) True/False:
(1) Various means to communicate information and ideas to a group of people is called media.
Ans: True.
(2) Press is known as the light-house of democracy.
Ans: True.
(3) Types of advertisement-commercial advertisement and social advertisement.
Ans: True.
(V) Multiple choice questions:
(1) Write name of the electronic means of media?
(a) Newspapers
(b) Magazine
(c) Television
Ans: (c) Television.
(2) Name the main types of advertisements.
(a) Two
(b) Four
(c) Six
Ans: (a) Two.
(3) In which country press is known as light-house of democracy?
(a) Afghanistan
(b) India
(c) China
Ans: (b) India.
Also See – PSEB Class 7 Social Science Chapter 20 State-Government Question Answer