Advertising Course: After 12th Courses, Duration, Top Colleges, Fees, Admission Process, Syllabus, Job Opportunities, and Salary
Advertising courses are known as a popular domain that provides knowledge related to marketing, planning of advertising, designing, concepts, and communication strategies.
Advertising Course: What is that?
In the marketing field, most people used to consider advertising as a serious area. Conveying people to buy a particular product was that easy. It takes a lot of effort, energy, and strategy to change their minds about the product. The study related to the designing, planning, concepts, communications, marketing, and strategies for the advertising market is involved in the advertising field. We all know that competition among different companies is increasing day by day. Professionals with marketing and advertising skills are required on a large scale. To make a career in the advertising area, you need to pursue some courses. Those who are interested in this field can pursue a bachelor’s degree or master’s degree in advertising courses. For more information, you must read this article.
Is advertising a course that everyone can take?
Honestly no. You need to complete the 12th standard to be suitable for the courses. Online courses, diplomas, and other ones are available for the candidate only after the 12th. BBA is one of the popular professional marketing courses which can be opted for by these candidates. To know more about eligibility you can check the below columns.
Best Courses to Pursue InAdvertising
In India, a list of top advertising courses for Diploma, undergraduate, postgraduate, and post graduate diploma is provided below. Have a look at them to make a career in the advertising field.
- Diploma / PG Diploma in Advertising & Photography
- Diploma / PG Diploma in Advertising.
- PG Diploma in Marketing Communications Management
- PG Diploma in Advertising & Marketing Communication
- Integrated BA in Advertising, Sales Promotion & Sales Management (after 10+2)
- BBA in Sales/Marketing/Advertising
- MBA – Advertising, Public Relations, Sales Marketing
Duration of Courses
The duration of diploma courses such as a Diploma in Advertising and Diploma in Photography is 1-2 years. The PGD or Post Graduate Diploma in Advertising/Photography has a duration of 1 year. A training-based program PGD or Post Graduate Diploma in Marketing Communications Management has a 2 years duration. A PG or Postgraduate Diploma in Advertising and Marketing Communication is a diploma program that takes 10 months to complete. The duration of a full-time bachelor-level graduation program Bachelor of Arts or B.A. in Advertising, Sales Promotion, and Sales Management, and BBA or Bachelor of Business Administration in Sales/Marketing/Advertising is 3 years. After this, if you want to continue your education then you must pursue an MBA course. A Master of Business Administration or MBA in Advertising, Public Relations, and Sales Marketing has a duration of two years. This postgraduate program highlights an advanced study on various topics.
Required skills for Advertising Course
Every aspirant needs to possess some key skills to study advertising courses. They can help you to complete the courses successfully. In these courses, you have to develop public relations. So, confidence and good communication are the first skills that all of you should have. While studying different businesses, some key skills such as Creativity, teamwork, Ability to meet stringent deadlines, innovation, Ability to multitask, competitive skills, problem-solving skills, and ability to work under pressure are required.
Top Colleges
Advertising courses are offered by many top colleges and universities in India. Candidates can apply for admission to advertising programs in the following institutes.
1.) Indian Institute of Mass Communication, JNU Campus, New Delhi.
2.) Xavier Institute of Communications, Mumbai.
3.) Annamalai University, Chennai (www.annamalaiuniversity.ac.in)
4.) Guru Jambeshwar University, Haryana (www.gju.ernet.in)
5.) Kurukshetra University, Haryana (www.kuk.ernet.in)
6.) Madurai Kamaraj University, Madurai (www.mkuniversity.org)
7.) Punjabi University, Patiala (www.universitypunjabi.org)
Eligibility Criteria for Admission
- The eligibility criteria for degree or diploma or certificate advertising courses should be fulfilled by respective aspirants. This is important to get admission for the UG and PG level courses.
- Candidates need to pass class 12 or 10+2 level with a minimum of 50% aggregate marks from any recognized board to apply for the undergraduate (Degree/Diploma) programme.
- A bachelor’s level degree in a relevant field is a must for admission to a PG level degree and diploma programme.
- In the same criteria, a minimum of 60% aggregate marks are required from a recognized college or university.
- The colleges of advertising may possess different kinds of eligibility criteria for applying candidates.
- For more details, check out the given admission procedure for advertising courses.
Entrance Exams and Admission Process
Few colleges and universities offer advertising course admissions on the basis of merit and entrance exam scores. Various institutes select candidates without asking for an entrance test scores. IIMC or Indian Institute of Mass Communication entrance exam, XIC OET or Xavier’s Institute of Communications Online entrance test and Xavier’s Aptitude Test or XAT are some entrance exams that different colleges conduct for admission. You can appear for these tests if required. For more detailed information on the admission procedure, you can check out the official websites of colleges.
Fees Structure
Sr. no. |
Colleges or University |
Fees |
1. |
Indian Institute of Mass Communication, JNU Campus, New Delhi |
INR 1,30,000 |
2. |
Xavier Institute of Communications, Mumbai |
INR 2,09,000 |
3. |
Annamalai University, Chennai (www.annamalaiuniversity.ac.in) |
INR 5,55,000 |
4. |
Guru Jambeshwar University, Haryana (www.gju.ernet.in) |
INR 2,50,000 |
5. |
Kurukshetra University, Haryana (www.kuk.ernet.in) |
INR 2,02,000 |
6. |
Madurai Kamaraj University, Madurai (www.mkuniversity.org) |
INR 1,20,000 |
7. |
Punjabi University, Patiala (www.universitypunjabi.org) |
INR 1,17,000 |
A list of subjects and syllabus of Advertising course
In the advertising courses, various subjects are offered to study. It is necessary for all the candidates to complete the core subjects and syllabus which are given under undergraduate, diploma, and postgraduate studies in advertising.
Common Subjects and Syllabus for Diploma / PG Diploma in Advertising & Photography, Diploma / PG Diploma in Advertising, PG Diploma in Marketing Communications Management, PG Diploma in Advertising & Marketing Communication, Integrated BA in Advertising, Sales Promotion & Sales Management (after 10+2), MBA – Advertising, Public Relations, Sales Marketing
Media Laws and Ethics | Contemporary issues in media
|
Professional Communication theories
|
Introduction to Communication |
Production Techniques and Methods
|
Oral and Visual Communication
|
History of Advertising and Journalism | Ad Campaign & Media Planning |
Advertising: Principles, Concepts and Management | Production techniques and Methods |
Introduction to Advertising | Advertising concepts and Visualisation
|
Designing
|
Communication Theory and Research Marketing |
Editing (Print) | Marketing Strategies
|
Creative Writing | Contemporary issues in Media |
Introduction to Advertising
|
Creativity and Campaign Planning
|
Communication and Communication Theories | Regulation in Advertising and Public Relation
|
Principles of Public Relations | Advertising Concepts and Visualization |
Ad Copy Writing | Advertising research
|
Media Planning and Advertising and PR
|
Regulation in Advertising and Public Relation |
Principles of Public Relations
|
Introduction Web Journalism and New Media advertising |
Creative and content writing
|
Digital Public Relations and Corporate Communication |
Still Photography | Creating Advertisements |
Professional Communication and Technical Writing | Communication Research |
Layout Design and Printing | Marketing strategies
|
Introduction to consumer Behavior | Communication Theory and Research Marketing
|
Creativity and Campaign Planning | Photo Journalism |
Digital Public Relations and Corporate Communication | Ownership Pattern in Print Media |
Ad Copy Writing | Advertising: Principles, Concepts and Management |
Oral and Visual Communication | Introduction to Advertising Research |
Advertising, PR and Marketing Research | Development Communication |
Responsibilities of Advertising Professional
The field of advertising requires many graduates due to work and responsibilities. For a company, these individuals direct, plan, and organize specific projects. They are also responsible for handling the budgets of projects. The interpretation of data in order to improve business gets done by these professionals. Performing administrative tasks, introducing companies to the social media, negotiations of contract, managing plans and strategies, creating visual concepts of a film are the responsibilities of an advertising graduates or professionals.
Job Opportunities and Salary after Advertising Studies
After the degree in advertising courses, aspirants have many jobs in India. Both Indian and Abroad companies offer jobs for graduates of advertising. Candidates can choose their job profile with the help of their subject background. Data Analyst, Project Manager, Advertising Director, Media planner, Production Designer, and Digital Marketer are some job profiles after completing the graduation in advertising stream. Moreover, JWT India, GroupM, Dentsu Aegis, FCB-Ulka Erikson India Ltd, and Hindustan Thompson Associates (HTA) are some top recruiters that hire candidates in the advertising field. The salary package of advertising graduates may vary from job profile to job profile. An individual will be paid after comparing various aspects such as skills, expertise level, achievements, and knowledge. After the advertising course, a fresher can earn around INR 4,00,000 to INR 6,00,000 per year approximately. This was all about job opportunities and salaries after pursuing a career in advertising.
Frequently Asked Questions
How much I can earn in advertising?
In the field of advertising, you can earn a salary of up to INR 12 LPA. The salary will be less in the initial days. But, you can earn a good salary package on the basis of course and skills.
What are the average fees for BBA in Sales/Marketing/Advertising?
The minimum fee for an advertising course BBA in Sales/Marketing/Advertising is INR 1 lakh. Mostly, colleges offer to study advertising with fair charges in India.
What are the best courses to pursue in advertising?
Some diploma, UG, and PG level courses in the advertising field that can be pursued after 12th are as follows:
- Diploma / PG Diploma in Advertising & Photography
- Diploma / PG Diploma in Advertising.
- PG Diploma in Marketing Communications Management
- PG Diploma in Advertising & Marketing Communication
- Integrated BA in Advertising, Sales Promotion & Sales Management (after 10+2)
- BBA in Sales/Marketing/Advertising
- MBA – Advertising, Public Relations, Sales & Marketing
What is the value of advertising courses in terms of making a career in advertising?
Individuals have a wide range of career options after pursuing advertising courses. At marketing companies, the advertising field provides the most promising career in the future. Most companies hire these graduates in the department of advertising. So, this can be a good career choice for all aspirants.
For more updates follow our net explanations homepage