DAV Class 7 SST Solution Chapter 21 Advertising and Democracy
DAV School Books Class 7 SST Solution Chapter 21 Advertising and Democracy all Question Answer. DAV Class 7 21th Chapter Advertising and Democracy full Chapter explanation by expert teacher.
DAV School Books Class 7 SST Solution Chapter 21 Advertising and Democracy
1.) Advertising persuades the customers to –
(a) enjoy animations.
(b) purchase a particular brand of product or service.
(c) watch serials.
(d) listen to jingles.
Ans – (b) purchase a particular brand of product or service.
2.) ‘The availability of many brands~
(a) tells the customer about the best brand.
(b) tells the customer about what not to buy.
(c) creates confusion in the mind of the customer.
(d) encourages the customer to buy all of them.
Ans – (c) creates confusion in the mind of the customer.
3.) Public Service Advertising promotes—
(a) campaigns for health and social issues
(b) the latest films.
(c) the urge to read about society.
(d) seeing more advertisement.
Ans – (a) campaigns for health and social issues
4.) Advertising leads to-
(a) many breaks during a programme.
(b) wasteful expenditure,
(C) awareness about governmental schemes.
(d) promotion of goods,
Ans – (C) awareness about governmental schemes.
5.) Advertising inculcates—
(a) the desire to buy whatever is available.
(b) an attitude to establish harmony in society.
(c) balanced understanding about products,
(d) stereotype attitudes.
Ans – (c) balanced understanding about products,
D.) Answer the following questions in brief.
1.) What does advertising mean?
Ans – Advertising is a kind of medium to instigate customers to buy a particular product or services. Through advertisement some exaggerated good points of a product is being displayed by television, internet etc.
2.) Who is a consumer?
Ans – Consumers are those, who consume the products means the common people or customers ,whose needs are the main target to fulfill by the market. A consumer buy a product by giving money or a particular price of s product..
3.) What is meant by consumerism?
Ans – Consumerism is a kind of right of a customer. It protects the interest of a customer against the producer or the providers.
4.) Write the full form of BIS. Mention its function.
Ans – The full form of BIS is Bureau of Indian Standards.
It is a modern version of ISI, whose duty is to measure the standard of the industrial goods or services.
5.) State any two positive effects of advertising.
Ans – 1.) It helps the consumers to know about the products and choose a particular brand by their own choice.
2.) It is a broad level communication system between the producers and the consumers.
E.) Answer the following questions.
1.) Describe the relationship between advertising and democracy.
Ans – Advertising and democracy- Advertisements , promoting the public and social services ,are itself promoting democracy. Otherwise few advertisement has an adverse effect on a democratic countries like India. Advertisement is creating a discrimination and distance between the poor and rich. People those who can’t afford to buy branded products are growing a feeling of inability and lack of confidence. Again sometimes stereotypical minds are also get indulged through some advertisement ,where it is shown that cooking is only being done by women and work in computer or other officials are getting done by men. It is also damaging the sense of democracy by showing the packaged or branded products thorough different attractive stories. Because of this the local products are not getting their proper respect in this competitive market.
2.) How does advertising create discrimination in the society?
Ans – Advertising is creating discrimination in the society. It is creating a discrimination along with distance between the poor and rich. People those who can’t afford to buy branded products are growing a feeling of inability and lack of confidence. They fell low for not getting the branded products for their children and instead of this providing local items.
3.) What does social advertising mean? Give examples to illustrate the benefits of social advertising.
Ans – Social advertisement – social advertising is a kind of advertising which promotes social or public issues.
Benefits of social advertising- social advertising has promoted the awareness and responsibilities of us towards society. For example Ministry of Social welfare has telecasted an advertisement about a girl ,who has achieved a similar success in her chosen field as like as a boy. After this people get motivated to send their daughter to school and give them same respect as they give to a boy.
4.) List the main features of consumerism.
Ans – Features of Consumerism-
- Voice against exploitation has been raised up after this.
- Man can get the chance to push their awareness about the products and their rights.
- People started getting results of their complains against the products.
- Producer or business houses become more conscious about their product value.
- Interests of people started getting security by the Government.
5.) How do advertisements help in creating awareness among the citizens? Support your answer with examples. ?
Ans – Advertisements help in creating awareness among the people. After seeing different products from different brands people get the chance to choose the best product by their choice according to their value. Again social and public awareness also built up by the advertisements. For example Ministry of Social welfare has telecasted an advertisement about a girl ,who has achieved a similar success in her chosen field as like as a boy. After this people get motivated to send their daughter to school and give them same respect as they give to a boy. Advertisement also promoting the public and social services along with promoting democracy.