Brick and Mortar or Brick and Morter
Not only words sometimes we do encounter phrases that are exactly look alike to each other and in the end it becomes impossible to differentiate between them, which results that at the end we use wrong phrase at wrong place. In this article we are going to deal with such two phrases only namely brick and mortar and brick and morter.
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In this article we are going to see meanings of the term described above and also we are going to use them in sentence making for better understanding.
Use of the term brick and mortar and brick and morter in sentence making
brick and mortar |
brick and morter |
brick and mortar as an adjective |
brick and morter as an adjective |
Term often refers to describe a traditional physical business or presence, typically a retail store or office, as opposed to an online or virtual business
Use in sentences
Sam’s clothing brand started as an online-only retailer but later opened brick-and-mortar stores to strengthen its brand and provide a hands-on shopping experience.
Sam and other local artisans and crafters often sell their handmade products both through online platforms and at brick-and-mortar markets to reach a wider audience.
The small business owner like Sam decided to transition from a brick-and-mortar model to an online storefront to reach customers beyond the local community. |
Term used in the same context as of the previous term and there is literally no difference between both the terms.
Use in sentences
The traditional mom-and-pop diner decided to create an online presence in addition to its brick-and-mortar location, allowing customers like Sam to place orders for delivery or pickup.
Some entrepreneurs like Sam are finding success by combining the convenience of online sales with the personal touch of a brick-and-mortar showroom where customers can try out products before buying.
The department store chain of Sam faced the challenge of adapting to the rise of e-commerce by enhancing its online presence while maintaining a strong brick-and-mortar presence in shopping centers |
Important note
As in the above segment of the article we have seen the meaning of both the words and created sentences using both the terms. As we observed that both term conveys the same meaning but the issue is that the term brick and morter is a misspelled term of brick and mortar and hence the former term should not be used at first place.
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Just focus on term morter and you will realized that its spelling is wrong and hence the whole phrase becomes grammatical incorrect.
After knowing the meaning, framed the sentences and acknowledging difference between both the terms let’s now proceed to correct pronunciation of both the terms.
Brick and morter is pronounced as brɪk ənd ˈmɔːrtər
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Brick and mortar is pronounced as brɪk ənd ˈmɔːrtər
Summary
As to quickly summarize what we have learnt in this article first we learned the meaning of both term as both terms literally means the same to denote physical presence of business and term brick and morter is grammatically wrong. We also framed sentences using both the terms, learnt a simple trick to remember the difference between both the terms and at last we learned about correct pronunciation of both the terms.
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