Public Relations Course: After 12th Courses, Duration, Top Colleges, Fees, Admission Process, Syllabus, Job Opportunities, and Salary
Public Relations Course: Bachelor’s in Public Relations is an undergraduate degree program divided into six semesters. This course has three years of duration. The knowledge and practical skills to manage clients are provided through the public relations studies.
Public Relations Course: What is that?
The activities of relaying of information (Distribution) between an individual or organization and the general public are systematically controlled by the field of Public Relations. It is also known as PR and is internally regulated. In India, many sectors are operated by the professionals of Public relations. The advertising and marketing both are different from PR. If any company’s brand is related to public then PR have great importance there. Education and few skills are very important to build a successful career as a PR. The ways of public relations career are not typical they take various turns which can different sometimes. To create the strong reputation of brand, many people hire the professionals of this field. Some type PR are also there such as Community relations, Public Affairs, Strategic communications, Crisis communications, Community relations and Internal communications. Candidates who liked the concept and work of PR can enroll the courses in Public Relations, Moreover, the information related to courses are elaborated in the below article. Do check and share your thoughts by commenting below.
Is Public Relations a course that everyone can take?
To enroll in the course, if you know you want to pursue them then there is no bigger reason that this. The basic requirements for public relations courses are given in the below article. You can take these courses or not depending on the level of course that you will be choosing. But, passing the 12th class is the minimum education required to pursue them.
Best Courses to Pursue InPublic Relations
A list of the best courses of Public relations at different level are provided below. If you wish to make career in Public relations field then choose one course from the following.
- BA and MA (Advertising and Public Relations)
- PG Diploma in Advertising and Public Relations
- BBA and MBA (Advertising and Public Relations)
Duration of Courses
In this field, the undergraduate course BA or Bachelor of Arts in Advertising and Public relations course is developed to manage business relations and it’s duration is 3 years. Then, if you want to continue further studies, you can join postgraduate level courses. The duration of the PG-level course MA or Master of Arts in Advertising and Public relations is 2 years. And, the duration of another undergraduate level course BBA or Bachelor of Business Administration in Advertising and Public Relations is 3 years. MBA or Master of Business Administration is the course to pursue after BBA which has a duration of 2 years. This is a full-time master’s degree course. Candidates can also pursue a full-time PG or Postgraduate Diploma in Advertising and Public Relations course of 1 year.
Required skills for Public Relations Course
To build a strong career, candidates need to possess special kinds of skills. Not only this but many areas where the skills can save your career. The Public relations is a very interesting field where aspirants can grow their career effectively. For that, some skills such as Hard working, Observant, Practical, Interpretative, Logical, Good communication skills, Understanding, Reasonable, and Enthusiastic are required to complete this courses successfully.
In India, the top institutes or colleges that offer Public relations courses are listed below. If you want pursue the course from a reputed university, then you can apply in one of the college from below.
1.) Indian Institute of Mass Communication, Delhi
2.) Madurai Kamraj University, Tamilnadu
3.) Makhanlal Chaturvedi National University of Journalism, Madhya Pradesh
4.) Devi Ahilya Vishwavidyalaya, Indore
5.) Guru Jambeshwar University, Haryana
6.) Kurukshetra University, Haryana
7.) Aligarh Muslim University, Aligarh
8.) Punjabi University, Patiala
Eligibility Criteria for Admission
- To become a successful professional, candidates should have completed at least a bachelor’s degree in public relations.
- If you want to know the eligibility criteria for different public relations courses then read the following information.
- For the Bachelor’s degree in Public Relations, candidates must have completed 10+2 or class 12 with at least 50% marks. This education should be completed from any recognized board to get admission to a well-known university.
- For the PG in Public Relations, Candidates have required to qualify BA in Public relations course from any reputed college or university.
- Candidates need to secure a minimum of 50% aggregate marks in their UG course.
Entrance Exams and Admission Process
In the admission process of Public Relations, candidates need to do well in their previous education. The colleges of this course conduct entrance exams for the selection of candidates also. There is one entrance exam that you must attend to pursue public relations courses. AMU Entrance exam is required here to get admission to the university. After successfully performing test, candidates need to apply online. Moreover, the institutes conduct interviews for admission. Candidates will have check the official website of the university multiple times. So that they do not miss important notifications.
Colleges or University
|Indian Institute of Mass Communication, Delhi||INR 1,32,000|
|Madurai Kamraj University, Tamilnadu||INR2,52,000|
|Makhanlal Chaturvedi National University of Journalism, Madhya Pradesh||INR 82,000|
|Devi Ahilya Vishwavidyalaya, Indore||
|Guru Jambeshwar University, Haryana||
|Kurukshetra University, Haryana||
|Aligarh Muslim University, Aligarh||
|Punjabi University, Patiala||
A list subjects and syllabus of Public relations course
Many colleges or universities teach different subjects on the basis of degree level. But, all of them have similar subjects. Some subjects and syllabus for Public relations courses are given in the below table.
The common subjects and syllabus for BA and MA (Advertising and Public Relations), PG Diploma in Advertising and Public Relations, andBBA and MBA (Advertising and Public Relations)
|Electronic Public Relations||Society and Representation|
|Research Methodology||Special Events|
|Political Economy of Public Communication||Television and Radio|
|Public Affairs and Lobbying||Strategy and Corporate Environment|
|Print & Design||Financial Relations|
|Theory of Practicing & Advertising||Theory and Practice of Public Relations|
|Marketing Communications||Public Relations Writing|
|Marketing Environment||Strategy and Corporate Environment|
|Political Economy of Public Communication||Communication Theory and Public Relations Applications|
|Issues Management||Communication Theory and Public Relations Applications|
|Community Relations||Electronic Public Relations|
Responsibilities of Public Relations Professional
PR is also known as Public Relations professional. This professional is considered very important as he/she handles most of the things of the client. Some responsibilities or job roles in Public relations are listed below.
- Campaigns planning
- Publicity strategies planning
- Being present at promotional events like exhibitions, open days, and press conferences.
- Media coverage analyzation
- Management of Designs and Projects
- Talking at the presentations and interviews
- Looking into progress, timescales, and budgets.
Job Opportunities and Salary after Public Relations studies
Several businesses always search for graduates in the Public relations field. There are many career prospects or job profiles for which you can apply work. The jobs for these professionals are offered by private and government sectors. According to the specialization, candidates can select their career path in this area. Job profiles such as Public relations manager, Guest Relations Officer, Communications Specialist, Research Analyst, Director of External Affairs, Event Executive, and Media Relations Officer are available in the Public relations field. You can apply for any of the job titles after completing a bachelor’s or Master’s degree in this stream. Different areas where you can work are also discussed in this article. Some PR recruiting areas where you can drop your resume for the job are Avian Media, Genesis Burson-Marsteller, Concept, Aim High Consulting, Adfactors PR, Cohn and Wolfe, Six Degree, Government organizations, College and Universities, Hotels, Text 100 India, Sports Arena, PR Pundit, Golinopinion, H+K Strategies India, MSL Group India, Political Parties, Tourist Agencies, NGO’s, Banking Sector, International Public relations, The Practice, Aim High Consulting, Waggener Edstrom, and Edelman. The average income of public relations degree holders depends upon their job profile as well as the education they have completed. The starting salary of graduates varies between INR 20,000 to INR 70,000 per month. And experienced professionals can earn more than this. In this area, there are some job profiles like communication specialists and Public relations Officers that earn a high amount.
Frequently Asked Questions
Does age matters to enroll Public Relations course?
There are a few colleges that have included age limit criteria for UG and PG course admissions. But, the age limit is not there in most of the institutes to obtain Public Relations courses.
What are the popular types of PR?
Customer Relations, Media Relations, Community Relations, Internal Relations, Investor Relations, and Marketing Relations are the types of PR.
What are the best courses in this field?
Various courses like BA in Advertising and Public relations, BBA in Advertising and Public Relations, MA in Advertising and Public relations, PD Diploma in Public Relations, and MBA in Advertising and Public relations are there that can be pursued in the Public relations field. You can apply for the bachelor’s course after completing class 12.
What career prospects are available after the Public Relations courses?
Some career options like Director of External Affairs, Public Relations Manager, Events Executive, and Public Relations Officer are available to work after completing a Public Relations course.