Karnataka Board Class 9 Social Science Business Studies Chapter 32 Marketing Management Solution

Karnataka Board Class 9 Social Science Business Studies Chapter 32 Marketing Management Solution Exercise Question and Answer

Fill in the blanks with appropriate words.

1.) The place where sellers and buyers meet to sell and buy the goods is generally called ____________.

2.) The market that is generally restricted to a geographical region is called ____________ market.

3.) The markets that are regulated by statutory regulations is called ____________ Markets.

4.) Storing of goods between the time of production and the time of sale is facilitated by ____________.

5.) The activities that pursue customers to buy the products come under the scope of ____________ mix.

6.) The best example for the goods sold by the producers directly to the consumer is ____________.

7.) For all the brand registered products, on packages ____________ is indicated.

8.) The assurance of the standard quality of product to consumers is assured by ____________ of goods.

Answer:-

1.) Market

2.) Regional market

3.) Regulated market

4.) Storage and ware housing

5.) Place

6.) Direct selling

7.) letter ‘R’ within a circle

8.) Grading

II.) Answer each of the following questions in a sentences or two.

1.) Mention the four types of markets classified under the basis of area.

Answer:-

On the basis of area:

  • Local market
  • Regional market
  • National market
  • International market

2.) What are money markets? How are they different from capital markets?

Answer:-

Short term finance to business houses is availed by the market called money markets where as the capital markets are for availing long term finance to business houses, generally through financial institutions and stock exchanges.

3.) What are producers markets what are consumers markets?

Answer:-

The markets where goods are purchased for the use in the further process of production is called producers markets and In consumer type of market goods are purchased for personal consumption.

4.) What is a spot market and how is it different from future market?

Answer :-

The market wheregoods are sold to the buyers on the spot and the sellers agree to sell their products and buyers agree to buy them for consideration is called spot market where as in future market goods are transferred at a later date.

5.) Mention any four types of non-traditional markets.

Answer :-

Types of non-traditional markets:

  • Mail order houses
  • Virtual stores
  • Online marketing
  • Tele shopping
  • Catalogue market

Also See: Others Chapter Solution

6.) What do you mean by Marketing mix?

Answer:- Marketing mix is referred to Formulation and implementing the methods of marketing.

The elements of marketing mix are made up of four forces namely Product mix, Price mix, Promotion mix and Place mix.

7.) Why is consumer protection required?

Answer:-to protect consumers against the exploitation by the producers and traders consumer protection is required

There is a great need for consumer protection. To safeguard the interests of consumers, consumer rights are assured.

8.) What is branding of goods?

Answer:-

The act of fixing a symbol or some letter to a product to distinguish it from the products of others is called branding of goods. Brand should be duly registered under the Trade Marks Act.Branding brings down selling costs, widens the market and creates a demand for a particular or branded ‘product’.

III.) Answer each of the following questions in about eight to ten  sentences.

1.) What are the functions of marketing? Explain any one function briefly?

Answer:-

Functions of marketing : Marketing involves many functions. Some of the major functions of marketing are :

o Buying and assembling.
o Selling.
o Transportation.
o Storage and warehousing.
o Market research.
o Grading.
o Standardization.
o Branding.
o Insurance.

Branding:- The act of fixing a symbol or some letter to a product to distinguish it from the products of others is called branding. Brand should be duly registered under the Trade Marks Act. Branding brings down selling costs, widens the market and creates a demand for a particular or branded ‘product’.For all the brand registered products, on packages letter ‘R’ within a circleis indicated. Others cannot use this brand name. If used legal action can be taken.

e.g. : Reebok shoes, Rin soap, Parker pen etc.

2.) What are the main elements of marketing mix? Explain any one of them?

Answer:- The elements of marketing mix are made up of four forces namely

  • Product mix
  • Price mix
  • Promotion mix
  • Place mix.

Promotion Mix:

  • The activities undertaken by the sellers to promote the product among the prospective buyers is referred to promotion mix.
  • Advertising, salesmanship, sales promotion and publicity is included in promotion mix.
  • In simple words all the activities done to pursue customers to buy the product come under the scope of Promotion mix.
  • Promotion Mix is also called communication mix.

3.) What is the importance of marketing? How does marketing help in improvement of standard of living ?

Answer:-

Importance of marketing:

  • Marketing is available with various products and services which increase consumers standard of living.
  • With variety and new types of products customer is satisfied.
  • Employment opportunities in the country is created
  • Market making the products available, beyond the boundaries of a nation that is International marketing brings foreign exchange and also strengthens the relationship between nations.
  • Bring overall economic development as job opportunities are available which leads to higher standard of living and increases income and savings level of the people.

As discussed Availability and consumption of various types of products and services increase the standard of living of the people. Also job opportunities which leads to higher standard of living.

Updated: April 21, 2023 — 1:24 pm

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