Essay – Netflix
Netflix Essay: Netflix is the global media streaming platform that has changed the form of consuming entertainment among people over last years. it offer wide range of different TV shows, movies, web series, documentaries, original programmes etc. on demand of audience which are available over the single platform. People just need their personalised screen and internet connection for watching multiple shows on Netflix. Even they can download shows to watch them later in any of their convenient time. Netflix has become widely popular in past years and is now available in 190 countries. People need their subscription package for covering all their favourite shows in a single platform.
Introducing business:
Netflix was first launched by Reed Hastings and Marc Randolph as a DVD rental mail service in 1997. Customers could select DVDs of their choices and got them mailed in their homes. The media company became popular among public soon and in 2007 it introduced the streaming service for allowing customers to watch their on demand show in computers. In 2013, Netflix started producing original contents in its OTT platform which people can see only in this site. The business model is such that customers have to pay a monthly subscription plan for accessing unlimited shows of its library. Primary revenue of Netflix comes from customers’ subscription fees still it has additional income from DVD rentals, licensed agreements with studios and other networks.
Business strategy of Netflix:
Netflix’s primary strategy is to offer diverse range of shows and movie to broad level audience in different countries. Customers can choose their preferable shows from Netflix on demand and watch whenever they want. In busy life style, people do not need to wait for particular time to watch their favourite shows which has changed the entertainment part in life. Netflix licenses contents from various sources including studios and networks which produce shows and even with film producers and distributors. Netflix also produces their original contents in formats of TV shows, web series, movies and documentary films. The company has earned significant reputation in taking creative risks and producing an innovative approach towards streaming entertainment among wide audience.
Impact on entertainment industry:
There is no doubt that Netflix has created tremendous change in entertainment zone of our life. The image of being entertained is also changed over some last years through Netflix. The major success of the company has led a shift in the way entertaining contents are distributed and consumed by people. Traditional cable service and conventional satellite TV providers have experienced drastic decline in their business. People are more interested now in subscribing to streaming services in OTT platforms like Netflix. The success of Netflix’s original content producing has inspired other companies as well for investing to produce their own original contents. The way of producing and marketing contents of Netflix is also innovative. Its data driven approach is prepared to identify, follow and respond audience’s preferences quickly. Netflix’s marketing strategy is focused on developing buzz and creating excitement around original programming. Netflix often focuses on releasing all episodes and season at a single time for encouraging audience to binge-watching which lead to social media conversations for sharing multiple reviews.
Conclusion on Netflix Essay Writing:
Despite massive success, Netflix faced multiple controversies for generating contents over the years. One of the most significant controversies is the usage of data for developing contents. Critics have raised concerns over the effects on traditional movie theatres which people avoid nowadays for having streaming service in hand. Some movies are released in movies theatre and streaming platforms simultaneously which encourage people to opt for streaming service and movie theatres do not see enough revenues. Netflix has brought revolutionary change in media industry by changing the way of delivering and consuming entertainment contents. The ways of producing and marketing contents have also been changed for the strategy of Netflix. Despite facing controversies and difficulties Netflix has remained as a great challenge for other in the entertainment industry. It I expected that people will adopt Netflix at larger level in upcoming years and change their ways of consuming entertainment.