Digital Marketing Course: After 12th Courses, Duration, Top Colleges, Fees, Admission Process, Syllabus, Job Opportunities, and Salary
To have hands-on practice, candidates should take a Digital marketing course from India. This best course has helped more than 5,00,000 candidates begin their careers.
Digital Marketing Course: What is that?
Currently, Digital marketing is one of the best ways of marketing. Various things are involved in this profession. Their main aim is to reach customers anyhow. Different digital channels such as email, search engines, social media and many more are can be used to do marketing. Through digital marketing, it is easy to promote services and products. In easy words, this type of marketing is defined as online marketing which happens through the internet, mobile, laptop, etc. Some tools and technologies are involved in this field to help businesses in growing. The digital campaigns took place on the internet and social media platforms to promote the same in this field. As online platforms are wide everyone has a different method of marketing. As well as, they need to target the right audience as it changes with the products. These are some important aspects of marketing that will give success to the campaign. Those who are interested in online marketing can opt for digital marketing courses. The details that are required to make a successful career in digital marketing are provided here. You can take a look at the following details of the courses, eligibility criteria, colleges, entrance exams, jobs, and career opportunities below.
Is Digital Marketing a course that everyone can take?
At the present movement, many institutes offer digital marketing courses to those who have completed 12th. You can take these courses only after passing class 12 with 50% marks. This eligibility criterion is applicable to UG-level courses. There are some master’s level courses and you can pursue them after your bachelor’s degree.
Best Courses to Pursue In Digital Marketing
Some of the popular digital marketing courses in India are given below. It is not uncommon for some institutes to offer the courses for free while others charge for them in order to complete them.
- Digital Marketing Training Programme (weekend classes, 3 months)
- Certificate Course in Digital & Social Media Marketing (Open Learning, 06 months)
- Diploma in Digital Marketing
- Diploma in Media Management
- BBA in Digital Marketing
- Executive Programme on Digital & Social Media Marketing Strategy (EPDSMMS)
- Executive Development Programme in Digital Marketing
- Master of Business Administration in Digital Marketing
- MMS – Master of Management Studies in Digital Marketing
Duration of Courses
The duration of the short-term course DMTP or Digital Marketing Training programme and DMCA or Digital Marketing Certified Associate is 3 months. The field also provides a certificate course of 6 months which is a Digital & Social Media Marketing course. The Diploma in Digital Marketing is a Diploma level course that takes 6 months to 1 year to complete. Another Diploma course Diploma in Media Management has a 3-year duration. Both short-term and long-term courses can be pursued in this field. Those wishing to pursue a professional bachelor’s degree in digital marketing can obtain a BBA course. The duration of the undergraduate programme, Bachelor of Business Administration or BBA in Digital marketing is 3 years. The EPDSMMS or Executive Programme On Digital & Social Media Marketing Strategy course provides knowledge of digital and social media marketing and it has a 9 to 24 months duration (The duration of the course depends upon the institute). Candidates who have an interest in sales and marketing can go for the Executive Development Programme in Digital Marketing course. It has a duration of 6 months. If anyone wants to continue further studies, they can join master’s courses in digital marketing. The Master of Business Administration or MBA and Master of Management Studies or MMS in Digital marketing both are postgraduate level programmes of 2 years which are full-time courses as well. So, this was all about the duration of the courses. This information will help you to choose the right course for yourself.
Required skills for Digital Marketing Course
Candidates need to have digital marketing skills to develop content and marketing skills. Also, this can help you to raise brand awareness, and generate leads. You will not face any difficulties while learning digital marketing classes. Hence, have a look at the below skills to become a successful Digital marketer.
- Good planning skills
- Knowledge of basic design
- Marketing skills for social media
- Knowledge of video marketing
- Writing skills
- Editing skills
- Excel
- WordPress
- Marketing skills
Top Colleges
In India, there are many colleges that provide digital marketing courses. A list of top institutes or colleges is included below.
1.) Bharatiya Vidya Bhavan, New Delhi
2.) University of Delhi, Delhi
3.) New Delhi YMCA
4.) IIM Kolkata
5.) XLRI Xavier School of Management, Jamshedpur
6.) University of Mumbai, Mumbai
Eligibility Criteria for Admission
- Different courses have different eligibility criteria for digital marketing. In this article, the basic criteria are provided below which are the same in most of colleges. But, some institutes have different conditions for admissions.
- For the Diploma and Certification courses, Candidates must have completed their class 10 and class 12 with minimum passing marks. Completing 10th and 12th standards from any recognized board is also important equally.
- Candidates need to complete education of class 12 with at least 50% marks from any recognized board for the bachelor’s degree or UG level admissions.
- After that, a bachelor’s degree from any well-known university is a must for PG degree course admissions.
- For more information regarding the admission process, check the below details of admission.
Entrance Exams and Admission Process
Mostly, the colleges do not conduct any entrance exams to take admissions at UG and PG levels. Also, some colleges are there that accept scores of entrance exams for admissions. If the eligibility criteria are fulfilled by the respective candidate, then they will be accepted for the courses. In the admission process of Digital Marketing, a few entrance exams like DSAT, NPAT, DU JAT, PESSAT, B-MAT, CAT, MAT, CMAT, SNAP, and CMAT are involved. These entrance tests may be required for UG and PG courses.
Fee Structure
Sr. no. |
Colleges or University |
Fees |
1. |
Bharatiya Vidya Bhavan, New Delhi |
INR 60,000 |
2. |
University of Delhi, Delhi |
INR 88,983 |
3. |
New Delhi YMCA |
INR 1,28,000 |
4. |
IIM Kolkata |
INR 3,60,000 |
5. |
XLRI Xavier School of Management, Jamshedpur |
INR 55,000 |
6. |
University of Mumbai, Mumbai |
INR 1,00,000 |
List of Subjects and a Syllabus for Digital Marketing course
It is very important for candidates to know the subjects and syllabus of the Digital marketing course. Especially, before taking admission for the courses. Some topics that are same in the all courses are mentioned in tabular form below.
Common Subjects and syllabus for Digital Marketing Training Programme (weekend classes, 3 months), Certificate Course in Digital & Social Media Marketing (Open Learning, 06 months), Diploma in Digital Marketing, Diploma in Media Management, BBA in Digital Marketing, Executive Programme on Digital & Social Media Marketing Strategy (EPDSMMS), Executive Development Programme in Digital Marketing, Master of Business Administration in Digital Marketing, and MMS – Master of Management Studies in Digital Marketing
Core Objective of Website and Flow | Content Marketing |
Understanding Traffic | Portfolio, Gallery and Contact Us Page |
Strategic Design of Pricing Page | Marketing Mix and 4 Ps |
Marketing v/s Sales | Strategic Design of Products & Services Page |
Reply and Message | Connect with Twitter |
Designing WordPress Website | What is Digital Marketing |
Designing Other Pages | Strategic Design of Home Page |
Call to Action (Real Engagement Happens) | Strategic Flow for Marketing Activities |
One Page Website | Scheduling Posts |
Pin Post and Highlights | SEO Overview |
Understanding Leads | Competitor’s Facebook Page |
Google Analytics Tracking Code | Organic v/s Paid |
Invite Page Likes | Inbound vs Outbound Marketing |
Custom Audience – Saved Group | Website Auditing |
Facebook Page Custom URL | Ban User on Facebook Page |
Ad Components | Creating Facebook Pages |
Setting Up Facebook Ad Account | Remarketing – Website Visitors |
Profiles and Pages | Facebook Events |
Create Ad – Budgeting | Billing and Account |
Tracking Pixels Code | Featured Video |
Create Ad – Targeting | Content and CTA |
Business Categories | Performance Matrix |
Facebook Insights Reports | Designing Creative Image |
Understanding Adwords | Page Info and Settings |
Page Promotion | Managing and Editing Ads |
Custom Audiences – Look-Alike | Ad Reports and Ad Insights |
Create Ad – Creative | Facebook Ad Structure |
Creating Ad Campaigns | Creating Text Ads |
Video Promotion | Similar Ads and Audiences |
Defining Ad Objective | Boosting Page Posts |
Designing Remarketing Images | Creating Ad Groups |
Remarketing Strategies | Adwords User Interface |
Google Ad Types | Designing Image Ads |
Remarketing Rules | Linking Google Analytics |
PPC Cost Formula | Shared Budget |
Youtube Video Promotion | Creating Animated Ads |
Video Flow | GWD Software |
Conversion Tracking Code | Remarketing Tracking Code |
Google Pages for YouTube Channel | Keyword Planning |
Bidding Strategy on Location/Schedule/Devices | Ad Page Rank |
Bidding Strategy for CPC | Pricing Models |
PPC, CPM, CPA | Keywords Control |
Monetization with Adsense | Channel Navigation |
Redirect Traffic to Website | Managing Comments |
Google + Company Page | Uploading Videos |
Webmaster Tool | Search Engine Optimization |
Google Webmaster Tool | Setting up Tool for SEO |
Creating a LinkedIn Company Page | Custom Channel URL |
Live Broadcasting | CTA – Extro |
Featured Contents on Channel | Channel Analytics |
Responsibilities of Digital Marketing Professional
An individual who maintains the brand’s online presence is who we call a Digital marketing manager. They are mainly responsible for successful campaigns. Some roles and responsibilities of Digital marketing (Manager) professionals are listed below as they have their own expertise in this field.
- Create and manage a social media presence.
- Experiments planning.
- All digital marketing planning.
- Social media, email and display advertising planning.
- Develop growth strategies.
- Coordinate with vendor partners and agencies.
- Make a report of all digital marketing campaigns.
Job Opportunities and Salary after Digital Marketing Studies
Various career opportunities are there in the field of Digital marketing. Businesses that have started working towards digital spaces are more likely to grow in the upcoming time. After pursuing bachelor’s or master’s degree courses, many job roles will be offered to the candidates. Graduates of digital marketing can apply for the jobs such as Content Marketer/Manager, Email Marketer, PPC Search Manager, Digital Marketing Consultant, SEO Manager/Professor, Conversion Rate Optimiser, and Social Media Manager. These professionals are hired by many well-known companies. A company will hire Digital Marketing professionals to increase its digital presence. The top recruiting companies that need digital marketing experts are Goggle, Langoor, Webchutney, Mirum India, BBC Webwise, Social Panga, iStrat, Xebec Digital, AdGlobal360, WATConsult, Resultrix, Quasar Media, iProspect India, Foxy Moron, To The New Digital, Interactive Avenues, Pinstorm, and GroupM India. These organizations offer different salary packages for different job titles. In this field, the starting salary of a Digital marketing professional is between INR 3,00,000 and INR 7,50,000 per annum. As you gain some experience, the amount will increase accordingly. So, this was all about digital marketing career prospects and salaries.
Frequently Asked Questions
Can I pursue digital marketing courses online?
Yes. There are many online platforms that offer online digital marketing courses. Popular online platforms such as Udemy and Coursera are there that offer to pursue the courses. You can also pursue free online courses from Google for free of cost.
Which skills have a huge demand in the digital marketing field?
The top in-demand skills in the field of digital marketing are Email Marketing, Youtube Marketing, Video Editing, e-commerce, and Instagram Marketing. At the current time, if you have these skills then you will touch new heights in the field.
What is the starting salary package after completing Digital Marketing courses?
In India, the salary of a digital marketer may vary, but the basic package is around INR 6 lakhs. It will increase after 4-8 years of experience in the same stream.
Is it worth making a career in Digital Marketing?
To date, we know that digital marketing is a good career option. Online communication channels are increasing as of now. So, the need for these professionals is going to increase in the future as well. The career after digital marketing studies is very bright as it is a growing field of this generation. Hence, there is no need to think twice if you are looking to join this field.
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